Project Background
Guiding a 70-year-old company with local roots into the modern world
Yardstore had two problems.
- An expiring e-commerce platform that needed a new solution.
- A tired, confusing brand identity that got lost in translation.
As a young e-commerce retailer, Yardstore needed brand focus that targeted two audiences, buyers and mechanics in the global aircraft maintenance and repair industry. These challenges led to a partnership with Edo to overhaul their brand, upgrade their e-commerce platform to Magento, provide SEO that outperformed the industry, and deliver Google ads that outperformed ROI targets while saving ad spend budget.
Project Background
Guiding a 70-year-old company with local roots into the modern world
Yardstore had two problems.
- An expiring e-commerce platform that needed a new solution.
- A tired, confusing brand identity that got lost in translation.
As a young e-commerce retailer, Yardstore needed brand focus that targeted two audiences, buyers and mechanics in the global aircraft maintenance and repair industry. These challenges led to a partnership with Edo to overhaul their brand, upgrade their e-commerce platform to Magento, provide SEO that outperformed the industry, and deliver Google ads that outperformed ROI targets while saving ad spend budget.
Audience
AIRCRAFT SHEETMETAL MECHANICS
Needs
Quickly find the right tools
Need expert advice and expert help
Next day shipping
Seamless shopper experience
Speedy service
Audience
AIRCRAFT SHEETMETAL MECHANICS
Needs
Quickly find the right tools
Need expert advice and expert help
Next day shipping
Seamless shopper experience
Speedy service
STRATEGY & BRANDING
Edo took Yardstore through our process of identifying the main challenges that were preventing them from moving forward.
How do you guide a 70 year company with a rich legacy into the next 20 years? It begins with a strategy. Ask the right questions, and you’ll get the right answers. Through the “Discovery Stage,” Edo discovered that Yardstore wasn’t clear on their brand identity anymore. Edo took guided Yardstore through our process of identifying the main challenges that were preventing them from moving forward.
Two major developments came out of this exercise, the need for a stable and powerful e-commerce platform and the need to define their brand, which included naming, persona development, and designing a new logo that connected with their rich history and at the same time built their foundation for the next 10 years.
PLATFORM LAUNCH
Even with only 90 days to launch, Edo worked tirelessly to finish the website on time. We partnered with key stakeholders at Yardstore, to determine that Magento 2.0 was going to be the best e-commerce platform for the short and long term needs. Our team of designers, SEO experts, and Adwords specialist were able to work with the development team to launch yardstore.com with smart design and optimized data, giving them the best opportunity to hit the air with seamless results.
PLATFORM LAUNCH
Edo had 90 days to launch. We partnered with key stakeholders at Yardstore, to determine that Magento 2.0 was going to be the best choice for the short and long term.
Our team of designers, SEO experts, and Adwords specialist were able to work with the development team to launch yardstore.com with smart design and optimized data, giving them the best opportunity to hit the air with seamless results.
Optimized to get results
Increased organic ranking to first position on Google
Product pages were optimized to be more relevant yielding the most significant results for the aircraft tool industry.
Increased visibility by 220%
Target audience found Yardstore and the right tools more effectively when searching on Google.
Reduced bounce rate by 98%
Better search results reduced bounce rates and increased the time spent and number of products & pages viewed per session.
Optimized to get results
Increased organic ranking to first position on Google
Product pages were optimized to be more relevant yielding the most significant results for the aircraft tool industry.
Increased visibility by 220%
Target audience found Yardstore and the right tools more effectively when searching on Google.
Reduced bounce rate by 98%
Better search results reduced bounce rates and increased the time spent and number of products & pages viewed per session.
LET'S CONNECT
READY TO SEE GROWTH?
Let's make it happen together.