What

Coca-Cola was looking to take advantage of new data that showed an increase in sales for its sparkling brands, so Edo created a campaign that targeted the multi-cultural customer demographic.

How

Edo used shopper data to develop a campaign with a ‘Viva Flavors’ theme and applied them to store displays. We also crafted other elements to round out the experience, including a social campaign to build excitement outside of the store and drive sales inside.