NEW BRANCH, NEW TACTICS, NEW MEMBERS
Andigo Credit Union celebrated a new launch with a grand opening and a strategic campaign designed to bring awareness and add new members. Edo proposed a multi-level campaign with social advertising, community engagement, and additional tactics designed to reach a targeted audience within a geographic radius.
VIDEO CAMPAIGN THAT RAN IN TWO LOCAL THEATRES
200,000 impressions
3-Series Direct Mail Campaign
146% response rate improvement
COMMUNITY ENGAGEMENT
The overall strategy was to engage the community at local events and drive in-store foot traffic. Both digital and print campaigns successfully connected to a new audience for Andigo.
billboard
interior graphics
custom artwork
Concurrent Checking Campaign
PPC 16.5% conversion
- Google Ads PPC conversion of 16.5%
- Facebook Lead form Ad generated 179 (updated number) form fills While reaching 60,000 people
- Movie Theater reach of 179,383
Concurrent Checking Campaign
PPC 16.5% conversion
- Google Ads PPC conversion of 16.5%
- Facebook Lead form Ad generated 179 (updated number) form fills While reaching 60,000 people
- Movie Theater reach of 179,383
“In 2018, Edo Agency spear-headed our two most important marketing campaigns–our Carol Stream branch launch and a new checking product launch. These marketing initiatives helped us increase membership and engage previously inactive members. ”
JEAN THEIS
Executive Vice President/COO
Andigo Credit Union
“In 2018, Edo spear-headed our two most important marketing campaigns–our Carol Stream branch launch and a new checking product launch. These marketing initiatives helped us increase membership and engage previously inactive members. ”
JEAN THEIS
Executive Vice President/COO
Andigo Credit Union
LET'S CONNECT
READY TO SEE GROWTH?
Let's make it happen together.