Project Background

New branch, new tactics, new members

Andigo Credit Union had a couple challenges when opening their new branch.

They needed a campaign that would reach a completely new audience.
They needed tactics that would effectively reach new members within the new community.

Andigo Credit Union celebrated a new launch with a grand opening and a strategic campaign designed to bring awareness and add new members. Edo proposed a multi-level campaign with social advertising, community engagement, and additional tactics designed to reach a targeted audience within a geographic radius.

VIDEO CAMPAIGN THAT RAN IN TWO LOCAL THEATRES

200,000 impressions

Facebook Social Media Campaign

92,848 targeted users reached

3-Series Direct Mail Campaign

146% response rate improvement

COMMUNITY ENGAGEMENT

The overall strategy was to engage the community at local events and drive in-store foot traffic. Both digital and print campaigns successfully connected to a new audience for Andigo.

billboard

Environmental graphics

custom artwork

Concurrent Checking Campaign

PPC 16.5% conversion

Google Ads PPC conversion of 16.5%
Facebook Lead form Ad generated 179 (updated number) form fills While reaching 60,000 people
Movie Theater reach of 179,383

Concurrent Checking Campaign

PPC 16.5% conversion

Google Ads PPC conversion of 16.5%
Facebook Lead form Ad generated 179 (updated number) form fills While reaching 60,000 people
Movie Theater reach of 179,383

“
In 2018, Edo Agency spear-headed our two most important marketing campaigns–our Carol Stream branch launch and a new checking product launch. These marketing initiatives helped us increase membership and engage previously inactive members.
”

JEAN THEIS
Executive Vice President/COO
Andigo Credit Union

“
In 2018, Edo spear-headed our two most important marketing campaigns–our Carol Stream branch launch and a new checking product launch. These marketing initiatives helped us increase membership and engage previously inactive members.
”

JEAN THEIS
Executive Vice President/COO
Andigo Credit Union

LET'S CONNECT

READY TO SEE GROWTH?

Let's make it happen together.

Andigo Credit Union

New Branch Launch: Community Engagement and Social Campaign

Andigo Credit Union

New Branch Launch:Community Engagementand Social Campaign

Project Background

New branch, new tactics, new members

VIDEO CAMPAIGN THAT RAN IN TWO LOCAL THEATRES

200,000 impressions

Facebook Social Media Campaign

92,848 targeted users reached

3-Series Direct Mail Campaign

146% response rate improvement

COMMUNITY ENGAGEMENT

billboard

Environmental graphics

custom artwork

Concurrent Checking Campaign

PPC 16.5% conversion

Concurrent Checking Campaign

PPC 16.5% conversion

“
In 2018, Edo Agency spear-headed our two most important marketing campaigns–our Carol Stream branch launch and a new checking product launch. These marketing initiatives helped us increase membership and engage previously inactive members.
”

“
In 2018, Edo spear-headed our two most important marketing campaigns–our Carol Stream branch launch and a new checking product launch. These marketing initiatives helped us increase membership and engage previously inactive members.
”

LET'S CONNECT

READY TO SEE GROWTH?

Andigo Credit Union

New Branch Launch: Community Engagement and Social Campaign

Andigo Credit Union

New Branch Launch:Community Engagementand Social Campaign

Project Background

New branch, new tactics, new members

VIDEO CAMPAIGN THAT RAN IN TWO LOCAL THEATRES

200,000 impressions

Facebook Social Media Campaign

92,848 targeted users reached

3-Series Direct Mail Campaign

146% response rate improvement

COMMUNITY ENGAGEMENT

billboard

Environmental graphics

custom artwork

Concurrent Checking Campaign

PPC 16.5% conversion

Concurrent Checking Campaign

PPC 16.5% conversion

“In 2018, Edo Agency spear-headed our two most important marketing campaigns–our Carol Stream branch launch and a new checking product launch. These marketing initiatives helped us increase membership and engage previously inactive members. ”

“In 2018, Edo spear-headed our two most important marketing campaigns–our Carol Stream branch launch and a new checking product launch. These marketing initiatives helped us increase membership and engage previously inactive members. ”

LET'S CONNECT

READY TO SEE GROWTH?

“
In 2018, Edo Agency spear-headed our two most important marketing campaigns–our Carol Stream branch launch and a new checking product launch. These marketing initiatives helped us increase membership and engage previously inactive members.
”

“
In 2018, Edo spear-headed our two most important marketing campaigns–our Carol Stream branch launch and a new checking product launch. These marketing initiatives helped us increase membership and engage previously inactive members.
”