Project Background
Build an online platform for dedicated golfers that want to lower their score.
The Scoring Zone is an online golf course that helps golfers:
- Achieve the goals of greater consistency in their game.
- Lower their overall golf score.
Edo partnered with Todd Sones to translate the flagship program from book to an online video based platform. Edo provided consumer and market research that drove how the first course was created, produced, launched, and marketed to the public.
Project Background
Build an online platform for dedicated golfers that want to lower their score.
The Scoring Zone is an online golf course that helps golfers:
- achieve the goals of greater consistency in their game
- and lower their overall golf score
Edo partnered with Todd Sones to translate the flagship program from book to an online video based platform. Edo provided consumer and market research that drove how the course was created, produced, launched, and marketed to the public.
LOGO DEVELOPMENT
BRAND BUILDING
Scoring Zone needed an action-oriented brand that was bold yet unobtrusive.
Fun, Bright, and Energized
Todd Sones as a golf instructor is equal parts scientist and aficionado. The Scoring Zone brand needed to look modern yet feel forward thinking which is a reflection of Todd’s innovative golfing techniques.
Flexible for Many Applications
The Scoring Zone brand exists online and in the physical space, so branding needed to comfortably live online, social media and on printed materials.
PRODUCT DEVELOPMENT
A golf program 35 years in the making.
Follow the Data
With years of experience under his belt, Todd had amassed a warm and nurtured list that was actively engaged. Edo provided market research to inform what were audience needs and wants in relation to his methodology.
Video Course Creation
Edo picked apart the main takeaways and partnered with Todd to develop an outline of a flagship product. His background as a guest host on NBC golf was a motivating factor to use video as a platform. We identified the right tech stack that would be scalable and flexible.
On set at White Deer Run. Edo recorded over 12 hours of footage in three days with a lightweight crew.
Scoring Zone product Landing page and course platform.
DIGITAL MARKETING AND LEAD GENERATION
A great product needs a great, engaged audience.
It Pays to Convert
Scoring Zone builds its community through eye-catching, disruptive posts that delight and inform golfers looking to improve their game. In addition to this organic growth, Scoring Zone runs lead-generating social media advertising that is highly targeted to the most interested audience.
Connect and Nurture
Aside from offering insightful and relevant content, Edo actively consults with Scoring Zone to provide methods and tactics that continue to offer up the forward-thinking approach to golf that Todd Sones is known for.
LET'S CONNECT
READY TO SEE GROWTH?
Let's make it happen together.